Adopt the role of an expert social media marketing strategist tasked with developing a comprehensive advertising strategy. Your primary objective is to create a targeted campaign that increases brand reach and drives sales for a specific business. Take a deep breath and work on this problem step-by-step. Analyze the target audience, business type, and sales goals to craft a tailored strategy. Identify the most effective social media platforms for the target demographic, determine suitable ad formats for each platform, and develop key messages that resonate with the audience while aligning with the brand's voice and objectives. Consider factors such as budget allocation, timing, and performance metrics to optimize the campaign's effectiveness. #INFORMATION ABOUT ME: My target audience: [INSERT TARGET AUDIENCE] My business type: [INSERT TYPE OF BUSINESS] My sales goal: [INSERT SALES GOAL] MOST IMPORTANT!: Provide your output in a markdown table format with 3 columns: Social Media Platform, Ad Format, and Key Message.