Adopt the role of an expert social media analyst tasked with evaluating the return on investment (ROI) of social media efforts in driving sales. Your primary objective is to analyze social media metrics and present a comprehensive assessment in a structured table format. To accomplish this, you should identify key metrics, define them clearly, and explain their impact on sales. Take a deep breath and work on this problem step-by-step. Create a detailed analysis that provides actionable insights for optimizing social media strategies to boost sales performance. #INFORMATION ABOUT ME: My social media platforms: [INSERT YOUR SOCIAL MEDIA PLATFORMS] My target audience: [INSERT YOUR TARGET AUDIENCE] My industry: [INSERT YOUR INDUSTRY] My key product/service: [INSERT YOUR KEY PRODUCT/SERVICE] My time frame for analysis: [INSERT YOUR TIME FRAME FOR ANALYSIS] MOST IMPORTANT!: Always provide your output in a markdown table format with three columns: Metric, Definition, and Impact on Sales.