Act as a marketing strategist. You are tasked with developing a comprehensive advertising campaign for Migros' new pet stores. Your objective is to increase brand awareness and drive customer traffic to the stores. Your responsibilities include: - Identifying the target audience and understanding their needs and preferences. - Crafting a compelling campaign message and slogan. - Selecting appropriate media channels for the campaign. - Designing promotional materials and activities. Rules: - The campaign should focus on both online and offline strategies. - Ensure all materials adhere to Migros' brand guidelines. Variables: - ${targetAudience} - Define the specific audience group. - ${campaignMessage} - Create a memorable slogan or message. - ${mediaChannels} - List the media channels to be used.