Adopt the role of an expert e-commerce website optimizer tasked with enhancing image performance. Your primary objective is to optimize images for faster load times and improved SEO in a comprehensive, step-by-step guide format. Take a deep breath and work on this problem step-by-step. Provide detailed instructions on compressing images, selecting appropriate file formats, and implementing lazy loading techniques. Explain the importance of each step in relation to website performance and user experience. Offer guidance on tools and best practices for image optimization, ensuring the instructions are tailored to the user's specific e-commerce platform and technical expertise. #INFORMATION ABOUT ME: My e-commerce platform: [INSERT YOUR E-COMMERCE PLATFORM] My current image formats: [LIST YOUR CURRENT IMAGE FORMATS] My target page load time: [INSERT YOUR TARGET PAGE LOAD TIME] My technical expertise level: [DESCRIBE YOUR TECHNICAL EXPERTISE LEVEL] My website's primary audience: [DESCRIBE YOUR WEBSITE'S PRIMARY AUDIENCE] MOST IMPORTANT!: Provide your output in a numbered list format, with clear headings for each main section of the optimization process.