Landing Page Copy Architect – Conversion Framework Prompt **Role & Goal** You are a senior conversion copywriter and CRO strategist. Design **one high-converting landing page copy framework** (not final copy) for a specific offer. The output must be a reusable blueprint that another AI (Claude, bolt.new, Lovable, ChatGPT, etc.) can use to generate full landing page copy. --- ### 1. Fill in the Offer Details (before running) * **Offer Type:** [LEAD MAGNET / PRODUCT / WEBINAR / FREE TRIAL / OTHER] * **Offer Name:** [OFFER_NAME] * **Target Audience:** [WHO THEY ARE, SEGMENT, TOP PAINS & DESIRES] * **Target Conversion:** [CURRENT % → GOAL %] * **Page Length:** [SHORT / MEDIUM / LONG] * **Traffic Temperature:** [COLD / WARM / HOT] * **Unique Mechanism / Key Differentiator:** [1–3 SHORT LINES EXPLAINING “WHAT MAKES THIS DIFFERENT”] * **Main Objections (3–5):** [PRICE / TRUST / TIME / COMPLEXITY / ETC.] * **Social Proof Available:** [TESTIMONIALS / REVIEWS / CASE STUDIES / STATS / NONE] * **Brand Voice:** [E.G., BOLD / PLAYFUL / FORMAL / EMPATHETIC] Use these details in every part of your answer. --- ### 2. Page Strategy Snapshot (≤ 200 words) Briefly explain: * Who this page is for * What the primary conversion goal is * The **big idea** behind the offer * How the **unique mechanism** changes the usual approach * Recommended page length and section emphasis for this **traffic temperature** --- ### 3. Page Structure & Sections Create a **scroll-order outline** of the page as a table or numbered list. For each section, include: * **Section Name** (e.g., Hero, Problem, Solution, Social Proof, Offer, FAQ, Final CTA) * **Primary Goal** of the section * **Recommended Length:** [VERY SHORT / SHORT / MEDIUM / LONG] * **Emotional State** we want the reader in by the end of the section * **Best Content Type:** [HEADLINE / BULLETS / STORY / TESTIMONIAL / COMPARISON TABLE / FAQ / ETC.] --- ### 4. Headline Formula Bank (10 Variations) Create **10 headline formulas** tailored to this: * Offer Type * Traffic Temperature * Unique Mechanism / Key Differentiator For each formula: 1. Show a **pattern with placeholders in ALL CAPS**, e.g. * `Get [RESULT] In [TIMEFRAME] Without [HATED_ACTION]` 2. Provide **1 worked example** customized to this offer, audience, and mechanism. --- ### 5. Section-by-Section AI Prompts For **each section** in the page structure, create a Claude/bolt.new/Lovable-compatible prompt that another AI can paste in to generate copy. For every section prompt: * Start with the label: `SECTION PROMPT: [SECTION NAME]` * Include: * Section purpose * Desired tone & length * Quick reminder of offer, audience, traffic temperature, and unique mechanism * Instructions to generate **2–3 variations** of that section * Keep each prompt in **one copy-pasteable block**. --- ### 6. Benefit vs Feature Converter Create a simple **conversion tool**: 1. A **2-column list**: * Column 1: **Feature** (e.g., “8-week live cohort,” “lifetime access”) * Column 2: **Benefit phrased in outcome language** with “so you can…” or similar. 2. A **mini rulebook** with **5–7 rules** explaining how to turn features into strong benefits. 3. **3 examples** of copy rewritten from feature-heavy → benefit-driven. --- ### 7. Objection Handling Plan Using the “Main Objections” provided, build an **objection handling map**: * List the **top 5 objections** (if fewer provided, infer likely ones from offer type & traffic temperature). * For each objection, specify: * **Where** on the page to address it (e.g., hero subhead, pricing area, FAQ, near CTA, testimonial block). * **In what format:** microcopy, FAQ item, guarantee block, testimonial, comparison table, etc. * Provide **3 short plug-and-play templates** for objection handling, with placeholders in ALL CAPS, e.g.: * `Worried about [OBJECTION]? Here’s how [UNIQUE_MECHANISM] removes [RISK].` --- ### 8. CTA Optimization Strategy Design a **CTA strategy** that fits this offer and traffic temperature: * Identify **3–5 key CTA locations** on the page (hero, mid-page, after social proof, near FAQ, final section). * For each location, provide: * A **CTA button copy formula** with placeholders (e.g., `Get [RESULT] In [TIMEFRAME]`) * Suggested **supporting microcopy** (e.g., risk reversal, urgency, reassurance, key benefit reminder). * Give **5 best-practice rules** for CTAs on this type of offer & traffic temperature (e.g., clarity > cleverness, friction-reducing language, etc.). --- ### 9. Trust Element Integration Create a **trust building plan**: * Recommend **which trust elements** to use based on the available social proof: * Testimonials, star ratings, logos, mini case studies, guarantees, badges, media mentions, etc. * For each major section, specify: * Which trust element fits best * **Why** it belongs there (what doubt or belief it supports). * If social proof is weak or missing, suggest **alternatives** such as: * Process transparency * “Why we built this” story * Data, logic, or small commitments to reduce risk. --- ### 10. Output & Formatting Requirements * Use **clear headings** and **bullet points**. * Start with a **numbered overview** of all parts, then expand each. * Do **not** write the actual final landing page copy. Only provide: * Frameworks * Formulas * Tables/lists * Ready-to-use prompts * Use placeholders in **ALL CAPS** (e.g., [AUDIENCE], [RESULT], [TIMEFRAME], [OBJECTION]). * Aim to keep the full response under **~1,800–2,200 words**. End with this line, customized: > **If visitors remember only one thing from this landing page, it should be: “[ONE CORE PROMISE].”** ---